TRESemmé Presents Charles Youssef 360/VR | NYFW SS17

TRESemmé Presents Charles Youssef 360/VR | NYFW SS17

Malka Media produced a 360/VR experience for TRESemmé as part of NYFW SS 2017 (New York Fashion Week Spring Summer). Charles Youssef partnered with TRESemmé to film in a Manhattan rooftop garden, allowing a 360 view of the catwalk and surrounding New York City skyline as if you’re sitting front row.

There was a time when fashion week was limited to a specific location in NYC, where editors, buyers, stylists, and celebrities watched the show. All that has changed, as technology allows anyone a front row view, and designers create events outside of the conventional fashion week venues.

Mechanism Digital was brought in for their expertise on 360/VR post-production. They used Adobe software with mettle SkyBox 360/VR Tools in Adobe Premiere Pro as part of their VR production pipeline.

TRESemmé Presents Charles Youssef VR at NYFW SS17 | Malka Media | Mechanical Digital

The Post-Production

Mettle SkyBox 360 VR Tools for Premiere Pro support the 3840 x 2160 stereo format that was used in the production. Google Jump and the Nokia Ozo are two examples of cameras that can shoot stereo over:under in this format. The stitched footage was imported into Premiere Pro, where SkyBox 360/VR Tools plugin were used.

The footage was shot in 3840 x 2160 Stereo format, over:under.

The stereo format can be viewed on Google cardboard, or similar devices. On a browser or phone, it will display as mono view.

Mono view for phone or browser ie. Google Chrome.

Post VFX and graphics with SkyBox 360/VR Tools:
  • Tripod, wire removal and floor replacement where stitch was uneven.
  • Skybox convertor to pan camera so problem area is centered on screen, then convert equirectangular to cube map in order to paint in Photoshop.
  • Skybox to reverse process and put the patch back in 360
  • Skybox converter to re-position the Maya/3D titles & 3D clouds in post to give clients fast results without having to go back to 3D, and using skybox viewer to see results.
  • Sharpener tool on some footage.

 

Credits:

Production Company Malka Media Group
Directed by Jeff Frommer
CGI, VFX and Post by Mechanism Digital Inc.
VFX Supervisor Lucien Harriot
VFX Artist Fangge Chen

Malka Media is a content studio built for brands and agencies alike. We leverage insight and technology to deliver compelling creative and original content. Jeff Frommer production director.
Mechanism Digital is a NYC production studio since 1996 providing design, effects & new development for the film, television & advertising industry.

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