TRESemmé Presents Charles Youssef 360/VR | NYFW SS17

TRESemmé Presents Charles Youssef 360/VR | NYFW SS17

Malka Media produced a 360/VR experience for TRESemmé as part of NYFW SS 2017 (New York Fashion Week Spring Summer). Charles Youssef partnered with TRESemmé to film in a Manhattan rooftop garden, allowing a 360 view of the catwalk and surrounding New York City skyline as if you’re sitting front row.

There was a time when fashion week was limited to a specific location in NYC, where editors, buyers, stylists, and celebrities watched the show. All that has changed, as technology allows anyone a front row view, and designers create events outside of the conventional fashion week venues.

Mechanism Digital was brought in for their expertise on 360/VR post-production. They used Adobe software with mettle SkyBox 360/VR Tools in Adobe Premiere Pro as part of their VR production pipeline.

TRESemmé Presents Charles Youssef VR at NYFW SS17 | Malka Media | Mechanical Digital

The Post-Production

Mettle SkyBox 360 VR Tools for Premiere Pro support the 3840 x 2160 stereo format that was used in the production. Google Jump and the Nokia Ozo are two examples of cameras that can shoot stereo over:under in this format. The stitched footage was imported into Premiere Pro, where SkyBox 360/VR Tools plugin were used.

The footage was shot in 3840 x 2160 Stereo format, over:under.

The stereo format can be viewed on Google cardboard, or similar devices. On a browser or phone, it will display as mono view.

Mono view for phone or browser ie. Google Chrome.

Post VFX and graphics with SkyBox 360/VR Tools:
  • Tripod, wire removal and floor replacement where stitch was uneven.
  • Skybox convertor to pan camera so problem area is centered on screen, then convert equirectangular to cube map in order to paint in Photoshop.
  • Skybox to reverse process and put the patch back in 360
  • Skybox converter to re-position the Maya/3D titles & 3D clouds in post to give clients fast results without having to go back to 3D, and using skybox viewer to see results.
  • Sharpener tool on some footage.



Production Company Malka Media Group
Directed by Jeff Frommer
CGI, VFX and Post by Mechanism Digital Inc.
VFX Supervisor Lucien Harriot
VFX Artist Fangge Chen

Malka Media is a content studio built for brands and agencies alike. We leverage insight and technology to deliver compelling creative and original content. Jeff Frommer production director.
Mechanism Digital is a NYC production studio since 1996 providing design, effects & new development for the film, television & advertising industry.

Mettle Skybox Suite has joined Adobe.

Mettle Skybox Suite of plugins will be exclusively available as part of your Creative Cloud membership through deep, native integration with Premiere Pro CC and After Effects CC. Adobe Creative Cloud will offer an end to end experience for crafting rich and compelling VR/360 experiences.  

 Learn more – Adobe and Mettle VR: 360 degrees better

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