HALO Lighting 360 Video | SkyBox Studio
When successful producer/celebrity designer/TV host/craftsman, Chip Wade needed help creating something unique for Eaton Lighting’s Halo line of products, he graciously looked no further than to partner up with Chris Tilley of Gnoggin Studios. The goal was to produce something with more of an immersive experience than a traditional video, that would highlight some key features and benefits of the Halo housing line.
Gnoggin Studios tells the story:
“We knew we wanted a clean, crisp environment that was flexible enough to change out, or add elements to, so utilizing Skybox Studio and refined compositing techniques became the obvious choice. To do this, we used traditional DSLR 360 panoramic photography for the main scene plate, then shot the live action green-screen segments in studio.
HALO Lighting 360 Video | Gnoggin Studios
Chip x3 – Since Chip needed to be the video’s narrator, Halo housing installer, and competitor housing installer, we needed to shoot each segment separately using traditional video techniques, and a wide-angle lens to help with distortion-matching and integration into the 360 environment.
Skybox not only made the 360 compositing possible, it also made the production process as smooth as possible, allowing even the 3D pieces to be manipulated and animated directly in AE using Element 3D and Skybox together.
Q&A with Chris Tilley
What is Your Creative Background?
After graduating with honors from the Art Institute in 1997, I started working for iXL Interactive, where we went from a handful of people to a premiere interactive agency in a few short years. From there, I helped a couple small companies get going, before deciding to start up Gnoggin Studios in 2002. Around that time companies had to tighten their budgets significantly and marketing dollars got slashed. So, my goal was to cut out much of the overheard and keep a small freelance operation that could provide clients with affordable yet high-level quality design, motion graphics, and interactive services.
How Did You Get Into VR?
Virtual Reality has always been a passion of mine, and part of the big picture for years. Small virtual tours and panoramic photography projects would get me thinking of what will be possible once VR/AR becomes mainstream. I’m thrilled to see it coming on so quickly, and at the best possible time. I’ve always focused on not just the story, but the whole experience. Whether you’re watching a video or interacting with a screen, if you didn’t “experience” it, you probably won’t remember it. Virtual reality and 360 videos open up a fresh new set of possibilities for experience, allowing you to tell a story or get a point across in a more empathetic and memorable way. As an Interface/Motion Graphics Designer/Animator/Writer/Editor/Producer, I understand the facets of what it takes to pull this stuff off, and I’m truly excited to see how far we’ve come and where it’s all headed.