360° THAILAND: FIND YOUR JOURNEY | Perception Squared

Connor Hair and Alex Meader, of Perception Squared, teamed up with New York based agency Curate Directive to create a VR campaign for the Tourism Authority of Thailand. The goal of the campaign was to create a virtual reality experience that would transport users across the incredible and diverse landscape of Thailand.

The theme of the campaign is “We Travel Not to Escape Life, but for Life Not to Escape Us.” This campaign would end up being one of the most ambitious projects to date, and one of the most incredible adventures their team had ever taken.

We’re proud to say that Mettle 360/VR production tools were used in Post. SkyBox Studio, SkyBox 360/VR Tools and SkyBox VR Player .

 Read the Case Study on the Perception Squared Website.

Alex Meader is Co-Founder of Perception Squared. He’s an award winning writer and director who has been telling stories across many different mediums for almost a decade. His body of work includes feature films, short films, TV Commercials, branded content, music videos, and virtual reality.

Connor Hair, Co-Founder Perception Squared, is a writer, director and award winning cinematographer. After working as a cinematographer on six feature length projects, Connor shifted his focus toward directing virtual reality experiences. His in depth knowledge of camera technology and prior experience directing shorts allowed for a confident transition into this new artform.